Course Overview

This course is intended to help the reader plan and execute scientific advertising activities in different formats and by targeting different audiences.

Target audience

This course is for researchers and post-graduate students interested in scientific advertising.

Structure and duration

This course has a total duration of 15 hours, divided into 11 modules.


An electronic certificate of completion can be obtained once all 11 sections have been completed. Please note: there is no quiz attached to this course.


 Course Contents

Module 1 How to write a scientific communication text
Module 2 How to make a video on scientific dissemination
Module 3 How to use social media for scientific dissemination
Module 4 How to make a scientific dissemination presentation
Module 5 How to organize street events for scientific dissemination
Module 6 How to talk to journalists about your research
Module 7 How to promote science among children
Module 8 How to promote science among adolescents
Module 9 How to talk to the public about controversial topics in science
Module 10 How to deal with a press officer
Module 11 How to evaluate your scientific dissemination project


Luisa Massarani – Social Communication, Latin America Coordinator at Science And Development Network, SCIDEV.NET, Great Britain and Coordinator of the National Institute of Public Communication in Science and Technology, Oswaldo Cruz Foundation (Fiocruz, Brazil).

Catarina Chagas – Journalist, scientific dissemination consultant at the D'Or Institute for Research and Teaching (Rio de Janeiro, Brazil) and partner of Sinapse Agência de Comunicação e Ciência (Brazil).


Use and reproduction of these e-learning materials

The course material can be used for non-commercial purposes as long as the source/authorship is mentioned, as established in Fiocruz's Open Access to Knowledge Policy.

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